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Why does your Company need a Website
Many small and medium sized businesses, ask the question 'Why do I need a Website?', and moreover 'Why should I pay for a Website when I cannot see any tangible benefits?'.
The answers to both questions can be summed up with the following three benefits:
Improved Corporate Image
To a small company ‘Corporate Image’ can be seen as something for the big boys who have money and time to spend on developing and refining a corporate image. However, no matter what the size of your Company a professionally designed website can both bolster and in many cases help define or improve a Company’s corporate image.
At UNISMA Sdn Bhd (USB) we pride ourselves on designing each and every site, around the Client’s requirements, we spend time, investigating a Client’s business, and its customers need and perceptions. This enables us both to create a website for the Client, which is visually stunning, and which promotes and improves the Client’s Corporate Image.
Improved Customer Confidence
Today, when a consumer is searching for a new product or service, they tend to use both traditional (newspapers, adverts, yellow pages, telephone, etc) and newer (web, email, etc) methods in the search. Although the majority of prospective customers of small businesses will still use the traditional methods, for finding a suitable company, many will then progress to (if available) looking at the Company’s website to investigate whether their needs will be fulfilled, whether the price is right, and perhaps more importantly, whether they like to look of the company. By combining both traditional and newer methods, your Company can exploit these tendencies, and given a well designed website, provide the prospective customer with the right signals to turn them into a paying customer, and with the right website into a regular customer of your Company.
It is our aim at USB to design and develop websites that are as individual as your Company, which will provide for your Company, this improved level of Customer Confidence and Loyalty.
Increased Sales
As a direct result of the above two points, your Company will be able to increase the conversion ratio, of prospective customers, into paying and repeat customers. A well designed website, is not only a pretty face for your Company, it is an essential part of the success and future of your Company in the 21st Century.
A website designed by USB, will provide your Company with an Improved Corporate Image, Improved Customer Confidence, and in turn Increased Sales.
What to do next
Firstly have a browse around our website, this will give you a better idea of what USB is and what work it has done. Then look at our portfolio and click on each of the thumbnails to see some of the sites we have developed, and see how each of the sites, has been tailored to the individual client’s needs and requirements. Then talk to us, either complete the enquiries form or contact us by email, mail or phone.
Once you contact us, by whatever means, we will take time to determine your Company’s needs, and to ascertain what kind of website, best suits your Company.
USB Web site Development Process
If you ask USB to design and develop a website for your Company, we will begin by gathering information from you. The more information you can provide the better the resultant website. This will ideally include information such as letterheads, sales brochures, business cards, and any other materials that help define the nature of your business.
Once we have this material, our designers will input all relevant information into various computer systems, and pull them together to produce a website visual. This will simply be a graphic that shows the proposed design of your Company’s new website, which will enable you to verify whether or not the proposed design suites you and your Company.
If approved, our developers will then take this design, together with textual information which will be incorporated into the website and build a test system. Once complete, this will enable you to see what the website looks like on a web browser, and whether all the content and visuals are to your liking. If you are not 100% satisfied with the design of your new website, there will be no charge whatsoever if you cancel your order at this stage.
If again you are satisfied with this test system, we will purchase for you, a domain name (www.YourCompany.com) which you will choose, then to complete the process the test site will be placed on a live server, and linked to your new domain name. Your new website is now live!
However, at this stage it is not a simple matter for people to find your Company’s new website. To facilitate this we will submit your new website to a large number of search engines and web directories (such as www.google.com or www.altavista.com), that will help people searching the net find your new site. Please note, there is a time lag between, submitting a new site and the site appearing on the search engine. This lag can be anything between a few weeks and several months.
To increase the chances of your site being viewed by the most people possible, at the earliest possible opportunity, we offer a free of charge option, to include a Links page on your site. This page can both include links to other sites of your choosing, but more importantly will include links to other sites USB has developed. The benefit to your Company comes in that when we list sites on your Links page, we will also list your site on the Links page of the other sites we have developed.
This will enable you to get visitors directly from other websites we have developed, and more importantly, links pointing to your website will greatly help the chances of your website being listed both quickly and getting high rankings on the majority of search engines.
A Final Word
Finally, it is up to your Company to help itself. It is important that once you have your Company’s website up and running, you spend a little time in promoting the website. For instance, adding your web address to all letterheads, business cards, brochures, advertisements, signs, vehicle livery, and anywhere your Company’s name is likely to be seen.
Web Site Re-design
Why does my company need a website re-design?
My site is working fine. The links work. Content is added regularly. We have new features.
Those are all great things. Sites should be updated regularly, have new features added, and by far have working links. However, as the site grows it soon outgrows its foundation leading to an unorganized use of content, poor usability, and eventually chaos. A re-design is a perfect opportunity to take an inventory and put things back on track. It will also allow for a better user experience.
New Foundation
With any re-design it is a great time to do a little rethinking. Looking at the current site a question needs to be asked. What is it that people want when coming to my site? By understanding what it is people are looking for from your site you will be able to better position that information within the architecture of the entire site.
Judging by the Cover
The old adage "Never judge a book by its cover" doesn't apply to your website. Users to your site make quick and often harsh judgment calls within seconds of viewing your homepage. By making outstanding first impression with a crisp, clean, professional look the user gets a sense of trust from the company behind the site.
Follow the Leader
Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content. Bringing content that is hidden under multiple clicks to the forefront makes it easy for a user to locate. As well as, leads the user to other areas of your site that they might not have known about.
New Experience
New features can dramatically improve the user experience. Online calendars that allow a user to register for events are a perfect example of how a simple feature increases the value of a site. No longer does the user have to call or mail in an RSVP card. As such, the company doesn't need a person to answer the phone for every registration.
Cheapest Employee
Your website could be your cheapest employee. It has already been mentioned that your site could make your day-to-day tasks a think of the past. By adding features to your site that help educate your user base, enhance marketing efforts, as well as, develop a sense of who your users are you are in reality making your site work harder for you. The simple fact is that you have a site. Why not make it work harder and do more for you and your company? An offshoot of adding features like this is that your users have more interaction with your site and your company.
Your Future Customers
The whole goal of a re-design is to create a better experience for your users. There are many approaches to attain such a goal. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and insure a sense of trust with your future customers.
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